The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. … The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.

Which of the following is a difference between the central and peripheral routes to persuasion quizlet?

Terms in this set (21) Which of the following is a difference between the central and peripheral route to persuasion? The central route is effective when people have the ability and the motivation to pay attention, while the peripheral route is not.

What is the central route of persuasion?

the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.

What is the difference between the central route and peripheral route to persuasion?

There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.

What is the peripheral route of persuasion?

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.

Which of the following is the most accurate description of the use purpose or function of schemas?

Which of the following is the best summary of the function of schemas? Schemas are very useful in helping people organize information about the world, but they are problematic when they result in self-fulfilling prophecies. … The more negative in content a schemas is, the more likely it is to be accessible.

Which one of the following is true about ethnocentrism?

Which of the following is true about ethnocentrism? It can lead to prejudice, discrimination, and even racism. It provides the framework within which to judge other cultures. Its result is seeing your own way of life as the normal way.

What is the relationship between credibility and central versus peripheral processing according to the elaboration likelihood model ELM )?

Credibility is a low-effort and somewhat reliable way to give us an answer of what to decide and/or believe without having to put in much work to think it through. Peripheral route processing involves a low level of elaboration. The user isn’t scrutinizing the message for its effectiveness.

What is central route?

The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). … This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen.

What are examples of peripheral cues?

An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.

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What is central and peripheral processing?

In the ELM, persuasion based on relatively high degrees of thinking is called the central route to persuasion, whereas persuasion that occurs with relatively little thinking is called the peripheral route to persuasion.

Why is the central route of persuasion better?

The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.

When should a communicator use the central route to persuade an audience?

A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral. When motivation and ability to process the message are high, the person will usually take the central route.

What does peripheral route persuasion mean and which group of people does peripheral route persuasion work better for?

The peripheral and central routes to persuasion are two methods of modifying someone’s attitudes, according to Richard Petty and John Cacioppo. … The peripheral route to persuasion is most effective when a person has little understanding or interest in the central message.

What is a peripheral cue?

a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. See also elaboration-likelihood model; peripheral route to persuasion.

What are peripheral cues in advertising?

The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. … In other words, peripheral cues, like source expertise (credibility) or many arguments in one message, are a short-cut.

Which of the following is the best example of ethnocentrism?

An example of ethnocentrism in culture is the Asian cultures across all the countries of Asia. Throughout Asia, the way of eating is to use chopsticks with every meal. These people may find it unnecessary to find that people in other societies, such as the American society, eat using forks, spoons, knives, etc.

Which of the following are core US values?

  • Equal Opportunity.
  • Achievement and Success.
  • Material Comfort.
  • Activity and Work.
  • Practicality and Efficiency.
  • Progress.
  • Science.
  • Democracy and Enterprise.

Is Latin America Polychronic?

Cultures typically described as polychronic can be found in Latin America, Southern Europe and the Middle East.

What is the difference between schema and schemata?

schema, in social science, mental structures that an individual uses to organize knowledge and guide cognitive processes and behaviour. People use schemata (the plural of schema) to categorize objects and events based on common elements and characteristics and thus interpret and predict the world.

What is the difference between schema and script?

A schema is a pre-existing knowledge structure in memory. … A script is a pre-existing knowledge structure involving event sequences.

Which of the following is the best description of schemas?

A schema is a cognitive structure that serves as a framework for one’s knowledge about people, places, objects, and events. Schemas help people organize their knowledge of the world and understand new information.

What are the four elements of persuasion?

The ingredients of persuasion: 1) the communicator 2) the message 3) how the message is communicated 4) the audience. Who says what, by what method, to whom?

Which of the following is an example of central route persuasion?

Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.

What is peripheral processing?

Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.

Which type of credibility refers to the audience's impression of you during your speech?

Credibility, or ethos, refers to an audience’s perception that the speaker is well prepared and qualified to speak on a topic (Fraleigh & Tuman, 2011).

What are peripheral devices?

  • Monitor.
  • Keyboard.
  • Mouse.
  • Trackball.
  • Touchpad.
  • Pointing stick.
  • Joystick.
  • Light pen.

What is a peripheral market?

Traditional marketing efforts attempt to sell people on the value of a particular product or service. … Peripheral marketing takes a less direct approach by placing the advertising on the periphery of life and letting it speak for itself.

How can a person defend against social influence techniques based on capturing and disrupting attention?

How can a person defend against social influence techniques based on capturing and disrupting attention? The person should try to pause and eliminate distractions.

When we are discussing the central route or peripheral route of persuasion What are we talking about?

The model consists of two routes: the central route to persuasion, which is when people elaborate on a persuasive argument, listening carefully and thinking about the logic behind the message; and the peripheral route to persuasion – when people do not elaborate on a persuasive argument and instead are swayed by …

What is the difference between heuristics and systematic processing?

Systematic processing involves attempts to thoroughly understand any available information through careful attention, deep thinking, and intensive reasoning, whereas heuristic processing involves focusing on salient and easily comprehended cues that activate well-learned judgmental shortcuts.